Maximize Your Online Presence
A new year means new opportunities, new beginnings, and new challenges. It’s a time when we make our resolutions, set our intentions, and set personal goals to crush. As marketing professionals, it’s also the perfect time to take a look at your social media marketing plan and set new goals to ensure growth and success. Keeping our minds fresh with new ideas and plans to grow is the key to a successful year ahead! Check out some marketing resolutions and practices you should keep in mind as you shake things up in your social media plan for 2023.
Build more authentic relationships with your audience
When it comes to improving your business’ social media presence, having a good community management strategy is key. Go above and beyond responding to messages and comments – engage within your audience and try to participate in relevant groups on Facebook and LinkedIn. Respond back with a question or anything that will put a smile on their face.
Invest in video content
Content is king, so it’s important to keep your finger on the pulse when it comes to video content trends. According to Cisco, video content is expected to drive more than 80% of internet traffic in 2023 – it’s time to incorporate engaging video content as it can be a powerful marketing strategy.
Optimize voice search
Did you know that more than one in four people use voice search on their mobile device? Voice search makes it easy for consumers to find your business and learn more about the products or services you offer without having to type it out, which increases the chances of them engaging with your business.
Use chatbots and messaging apps
Looking to take your customer service to the next level? 2 words: Messaging apps. Messaging apps provide customer service and support 24/7, which can improve the overall customer experience. It can also be used to generate leads by asking users to fill out a form, answer a few questions, and then provide them with the right information as well.
Utilize user-generated content
Another great way to build authentic relationships with your audience is to incorporate user-generated content into your social media marketing plan. Utilizing reviews and testimonials can result in credibility for your business – after all, customers are more likely to trust the opinions of other customers!
Transform Your Social Media Marketing with Agency X
Start off the new year on the right foot with Agency X! We are a Canadian full-service agency that focuses on branding, digital creation, content creation, strategy, and more. We are committed to working with our clients to create a comprehensive, one-of-a-kind experience that aligns with their brand identity and goals. Give us a call at 604-449-6748 or send us an email at info@agencyxcompany.com to learn more about what we can do for you!
