In the earliest stages of this project in July 2018, the idea of an innovative illustration campaign came to life in just one month. The original thought was to create curated, aesthetically pleasing drawings to complement their new products such as wallets, belts, and luxury phone cases. This campaign was designed to encourage targeted audiences to engage with Vianel New York’s series of new summer products.

The goal was to increase social media engagement, especially on Instagram. Through combining talented artistry and product photography, Agency X developed a content strategy that doubled the average number of likes per post and quadrupled the average number of comments per post. In just three months, Agency X was also able to exceed expectations by increasing Vianel New York’s Instagram following by over one thousand new followers. Agency X and Vianel New York’s relationship is ongoing and campaign based.