Vendor Mgmt graphic design PR about client
Ambleside Music Festival is an annual open-air festival that takes place during the summer in Vancouver, BC. This exciting multi-genre event included notable acts such as The Offspring, Mother Mother, Marianas Trench, Walk Off the Earth, Charlotte Cardin and more. The festival included two stages of entertainment, food vendors and multiple media partners that helped promote the festival.
the challenge
In a time of urgency, the host of the event – GSL Group, sought the expertise of Agency X. With only 2 months left until the festival, Agency X took charge as the prime marketing contractor for the festival, bringing the team to work in collaboration with various key members from GSL, contractors, brand management teams, media outlets and other vendors.
the solution
With the responsibility of managing the entire marketing scope for Ambleside Music Festival, the team swiftly hit the ground running by organizing all media commitments including scheduling, onsite responsibilities, ticket inquiries, brand promotion tracking, brand social media, social media contest winners and influencer marketing tracking.
Due to tight deadlines, our goal was to ensure clarity, conciseness, and ease of reference for all deliverables. By taking this approach, we were able to streamline the process and made sure everyone was on the same page.
Social Ads
Media
Social Media
Influencer Mgmt
jumbotron ads
meta ads
festival videos
food vendors mgmt
photography
videography results
Ambleside Music Festival was a resounding success, thanks in no small part to the exceptional results delivered by Agency X. Our team went above and beyond to meet all deliverables and ensure a memorable festival experience for attendees.
One of the key successes of our marketing approach was the impressive 256% return on investment (ROI) achieved on social ad spend. This was coupled with a significant increase in the festival’s Instagram following, which rose by 171% thanks to our social media marketing efforts. In addition, we created over 250 pieces of original content including videos, photos, billboards, digital and print ads, on-site material, and more. This helped to ensure a cohesive and visually appealing brand presence throughout the festival.
Finally, Agency X provided crucial day-of-event support, contributing to the overall success of the festival. We are proud to have played a part in such a memorable event and look forward to future opportunities to bring our marketing expertise to the table for GSL Group.